Launched in 2004, the treaties translate into the cash-rich BCCL (The Times of India Group) picking up equity stakes in companies in return for promoting those “partners” through long-term advertising and other publicity deals.
So give me a part of your company and I will give you Advt. space. It this brand extension or any other marketing jargon? I think not. First of all this information is not public knowledge and most companies are not related to the BCCL business.
read here!
Showing posts with label TImes of India. Show all posts
Showing posts with label TImes of India. Show all posts
Monday, March 17, 2008
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