Monday, March 17, 2008

Private Treaties- Scary or Innovative

Launched in 2004, the treaties translate into the cash-rich BCCL (The Times of India Group) picking up equity stakes in companies in return for promoting those “partners” through long-term advertising and other publicity deals.
So give me a part of your company and I will give you Advt. space. It this brand extension or any other marketing jargon? I think not. First of all this information is not public knowledge and most companies are not related to the BCCL business.

read here!

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