Tuesday, April 1, 2008

The "Earth Hour"

The "Earth Hour". Why didn't the Indian Government think of that first. I always say the White man markets his product the best. Relation between the Earth Hour and Marketing you may ask....let me explain.

Story 1- Imagine a bunch of rich white folks sitting at their winter get-away mansion sipping fine wine and indulging in their favorite topic -"The Earth" (problems in third world countries & Islam bashing also right up there). All this intellectual masturbation led to the creation of the "Earth Hour" where all people "concerned" would not use electricity for 1 hour on a designated day. Yippee, we care and will make sure you know about it. Bingo....."Earth Hour" is created and shoved down our throats like green veges when I was 8.

Story 2: Pune, Maharashtra, India- Long before the "The Earth" hour was conceived.
Mom: When you know there is no electricity everyday for 3 yrs now between 12pm-4pm why did you call your friends over to watch a movie?
Me: I was hoping thing would be different today....
Mom: (collapses on the sofa and turns to my father)- Think we did not beat him enough. He wont give up his fantasies...

Now, we HAD been observing the "The Earth" hour(s) long before anyone thought about it. Even AFTER it was thought of and marketed we made no effort to take credit for it. As an Indian citizen I feel sad....not about the power cuts but about our governments lack of marketing this country's love for Mother Earth.

4 comments:

Inmate of infinity said...

imaginative! :D
Well up there with our compulsiveness to rape earth dry ......is the reckless use of 10 litres of water we flush down the toilet to clear our remains....imagine the colossal waste! Millions multiplied by 10. That is just one time you pee or poo in a day. Should you have a bad bowel day.......well, entire rivers should dry! so when are we going to implement the vacuum mechanism to eradicate evidence of excretion?!

Inmate of infinity said...

sorry.....my original intention was just "Imaginative." And i do wonder, "why didn't your parents give you harsher licking?" :D

cleanragamuffin said...

Inmate.....
What your obsession with shit? I got it all over my blog now....

Vidooshak said...

"the vacuum mechanism to eradicate evidence of excretion?!"

So what will they market that as? And yes, India has been at the forefront of using non-hydel mechanisms to eradicate evidence of excretion for years as well --- railway tracks, wild bush and ravines.

I love the new trend where all squeeze-the-employee tactics practised by Indian "bania" companies for long are now described as a "Green Initiative" by MNCs.

We sure dunno how to market!

Loved the post